Shooting video on a mobile phone

Shooting video on a mobile phone

The video cameras in mobile devices these days are quite amazing and easily result in high-quality footage that can be used in short web-friendly pieces. Just take a look at this film, shot by a professional, on an iPhone: [video_youtube...
UNICEF: creativity in the service of children

UNICEF: creativity in the service of children

Of all the NGOs using social media at the moment, UNICEF seems to be one of the most creative. Three current campaigns cut through the usual noise to make an impact in the perceptions of the viewer. And that’s not including the day-to-day campaigns it runs,...
Hashtags, media and timing, oh my!

Hashtags, media and timing, oh my!

Twitter is one of those spaces that can seem overwhelming. With so many tools that promise to automate your tweets, it sounds like that solves the problem. But automation is the last place you should go. The main reason is hashtags. This tweet from the UNHCR is a...
One day out of many?

One day out of many?

Every other day seems to be owned by a charity these days. Two have recently achieved excellent cut-through in this media saturated market: Wear it Purple and RU OK?. Why those and not others? The interesting thing about both is that although they are respectively...
Beyond clicks and comments

Beyond clicks and comments

In 1995, when I was working for a fledging web design provider, a colleague named Peter Lees was frustrated. Clients often asked for solutions they’d seen work for others rather than describing their problems clearly. He came up with a metaphor that has stuck with me...
How-to: Facebook competitions

How-to: Facebook competitions

Competitions are a great way to engage your audience but with recent changes in rules, it seems like they’re one of the most confusing tactics to implement. Anyone who manages a page on Facebook should read the Page Guidelines closely. There have been a few...
Social good and social media

Social good and social media

There are more than 11 million Australian users on Facebook. The latest figures (April 2012) for Twitter in Australia puts the user base at 1.8 million. How many are “monthly active users” is one of those perennial questions that plagues strategists and...