by rosanne | Oct 17, 2012 | Campaigns
Of all the NGOs using social media at the moment, UNICEF seems to be one of the most creative. Three current campaigns cut through the usual noise to make an impact in the perceptions of the viewer. And that’s not including the day-to-day campaigns it runs,...
by rosanne | Oct 8, 2012 | Campaigns
Twitter is one of those spaces that can seem overwhelming. With so many tools that promise to automate your tweets, it sounds like that solves the problem. But automation is the last place you should go. The main reason is hashtags. This tweet from the UNHCR is a...
by rosanne | Sep 17, 2012 | Campaigns
Every other day seems to be owned by a charity these days. Two have recently achieved excellent cut-through in this media saturated market: Wear it Purple and RU OK?. Why those and not others? The interesting thing about both is that although they are respectively...
by rosanne | Jul 19, 2012 | Campaigns
There are more than 11 million Australian users on Facebook. The latest figures (April 2012) for Twitter in Australia puts the user base at 1.8 million. How many are “monthly active users” is one of those perennial questions that plagues strategists and...
