Social Media
The Challenge
Everybody knows they need to be “in social media” these days but often they’re not quite sure where to start or what exactly that means for their business. It’s all very well to set up a Facebook page for your organisation but who will run it? In what way? What will your organisation’s policies be? It may be that Facebook is not the right fit for your stakeholders.
The Solution
A needs-based analysis of your target audiences, existing community and stakeholders, ideal voice for the organisation, goals and more result in a clear social media plan for your organisation or campaign.
initial assessment
Online assessment accompanied by a three-page document outlining risks, opportunities and potential directions.
hold my hand
Session one is designed to understand your business:
After this, tinderspark will create a plan for you, including setting up social media accounts, content planning and social media policy and framework for your organisation as required.
quick and dirty
tinderspark can also implement short-term social media campaigns, such as competitions, promotions and surveys or take the reins while your regular social media staff are on leave.
content strategy
Need a clear plan to work to? tinderspark can help create a 12-month content calendar for your team.
training and support
Subsequent sessions can be training sessions or assistance.
Finally, the approach moves to a support contract for assistance when you need it.
the full shebang
Following a complete assessment of your needs, including stakeholder analysis and market research, tinderspark will
- develop guidelines and policies for your use,
- run strategy sessions for your key stakeholders and executives,
- help set up social media accounts,
- create content plans,
- train staff or run your social media as desired and
- act as a support line during the initial steps when your team takes over updating social media accounts.