If your organisation is like most, digital services have popped up throughout your business over time and you may find you have a marketing department running the web site, a smattering of social media accounts attached to individual projects and a sense that someone somewhere ought to do something about mobile.
A comprehensive digital strategy for the whole organisation takes all of this into account, starting with your organisation’s goals and a stakeholder analysis.
new web site
Establishing a new site for a new company, brand or project? tinderspark will run stakeholder sessions to establish user expectations and then develop information architecture for the site.
web site redevelopment
tinderspark can conduct content audits of your existing web site, using Google Analytics, Nielsen or Unica to analyse your most popular pages and the current user interface. We then conduct a card sort with key stakeholder groups to determine the shape of your new site.
We can either work with your creative agency, your internal design team or can sub-contract designers for you.
We offer comprehensive content editing services and can migrate content as required. We have experience with a variety of content management systems, including Sharepoint, ExpressionEngine, WordPress and MySourceMatrix.
Initial sessions will establish whether your organisation’s needs are better served by a responsive web site that displays equally well on mobile phones and tablets or whether a mobile app would be better. A key question, for example, is whether your mobile project requires access to the built-in camera on the device?
tinderspark can provide content services such as writing and editing articles, blog posts and social media content.
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