How-to: Facebook competitions

How-to: Facebook competitions

Competitions are a great way to engage your audience but with recent changes in rules, it seems like they’re one of the most confusing tactics to implement. Anyone who manages a page on Facebook should read the Page Guidelines closely. There have been a few...
Social good and social media

Social good and social media

There are more than 11 million Australian users on Facebook. The latest figures (April 2012) for Twitter in Australia puts the user base at 1.8 million. How many are “monthly active users” is one of those perennial questions that plagues strategists and...